Mon 10 Mar 2008
“Population Shift Sends Universities Scrambling”
Posted by Jonathan '05 under Academia, General, Admissions
Posted at 2:36 pmAn article by this headline in today’s Washington Post discusses an impending decline in high school graduates next year “in many parts of the nation” and a significant shift in the racial composition of classes applying to colleges. We’re not talking about a nationwide shift yet, if ever, but as is the case in all heterogeneous dynamic systems, interesting effects will hit specific cross sections of universities first. My favorite quote in the article:
Schools in more remote areas, with fewer resources and no particular academic focus, could struggle, said Steven Roy Goodman, an educational consultant and admissions strategist. That is why the 700-student Northland College in Wisconsin uses its location on Lake Superior to promote it as “the environmental liberal arts college.”
“To use the obvious ecological metaphor, we must specialize in our niche, because we can’t compete with dramatically better-resourced generalists,” Provost Rich Fairbanks said.
I generally find comparisons to ecosystems pretty sexy. My experience tells me there are amazing parallels between organization identity and organism niche that make the lessons of one apply quite neatly to the other more often than would be apparent. I still remember the graphs of biotic population dynamics I encountered in my advanced ecology class at Williams that showed that stable coexistence of organisms was only possible when their specializations were sufficiently disparate. It’s a story of competition-management that plays out all over, from the small colleges of Wisconsin, to the SLACs of the Northeast, to botanical gardens sharing a climate zone and region.


March 10th, 2008 at 2:53 pm
Hmmm.
1) Interesting data from the article.
So, Williams spends almost twice as much as Bates on financial aid. It’s nice to have a huge endowment.
2) The Times ran a similar story. The only Eph mention was:
3) In the context of Williams, this is wildly overblown. We do not care if there are 4 million or 1 million American 18 year-olds interested in college. We care about how many very smart English-fluent 18 year-olds there are and how many of them are applying to Williams and what other options they are considering. Williams is not meaningful effected if the overall college population in the US goes down by 30%. (Schools like Northland College, on the other hand, might have to close.)
As long as there are thousands of students with 1400 SATs and lots of 5s on their APs who want to apply/go to Williams, we are OK. And, on that front, the news will probably get better and better. How many more Indian/Chinese students will have the money/inclination to apply/go to Williams in 15 years relative to now? Hundreds if not thousands? How many very smart 3rd generation Asian-American kids will apply to Williams in 25 years, after their parents went to Berkeley? More hundreds and thousands.
As long as it retains its ranking as one of the top liberal arts colleges in the world, Williams has nothing to worry about from these changes. We sell a luxury good. The richer the English-speaking world becomes, the more in demand a Williams education will be.
March 10th, 2008 at 3:07 pm
Not quite. According to this page Williams spends $31.1M on financial aid.
Moreover, total dollars spent is the wrong statistic for a comparison like this since Bates has about 300 fewer students than Williams. Williams does spend more, but “twice as much” is misleading. We spend about 43% more per student.
March 10th, 2008 at 3:25 pm
Point taken. However, I believe that Williams spending will be much higher ($38 million) in 2008-2009. Also, it is not clear to me if per student is a better metric. Why not per aided student? But, anyway, “almost twice” is not accurate.
March 10th, 2008 at 3:27 pm
Here is a great resource for college demographic information — a series of charts on college age population from the folks at the College Board:
You can start the sequence of charts at this link and then click “next” to go through all of them. They include breakdowns by region, by ethnicity, by public/private school, etc.
The population boom peaks this year and then levels off for a while. That’s not the trend that has elite colleges worried, but rather the very rapid shift to Latino/a students in the population and to the South and West. Colleges that haven’t begun the major effort to diversify are going to be hurting for customers in a climate of zero growth among the traditional white, affluent, northeastern customer base.
March 10th, 2008 at 3:33 pm
Because the real number we are looking for is the average Red Tag Sale price discount per student and/or the average price actually paid. Everything else is just marketing mumbo jumbo like KMart turning on the Blue Light Special or WalMart “rolling back prices”.
You have to factor what percentage of the student body gets a price discount.
March 10th, 2008 at 3:44 pm
dkane:
I totally agree with you that Williams will compete more than successfully for a share of the rapidly increasing Asian American and Latino/a student population. However, the changing demographics have implications beyond simply enrolling a class. The actual college experience desired by these “new” students is also changing and well-run colleges (such as Williams) are trying to anticipate and adapt to meet the changing market demands. For example, Asian American students binge drink at half the rate of white students, so the drinking culture that appealed to all all-white student body of the last century may not appeal to a student body that is 15% or 20% Asian American.
Why do you think Williams spends so much effort doing their “diversity reports”? It’s not just feel-good liberal mumbo jumbo; it’s fundamental to marketing the College in the 21st Century.
March 10th, 2008 at 3:53 pm
I’m not sure the College Board demographics link I posted above works.
Try THIS LINK.
Click the first of the blue highlighted linked charts on the list that appears and then you can click through all of the charts.
Linking to the College Board site is a royal pain.
March 10th, 2008 at 3:58 pm
Look at the regional data. The New England and the Middle Atlantic states both decline signficantly in college age population over the next decade. The South and Southwest both increase dramatically. The Midwest shows zero growth over the next decade, starting with a decline. The West starts flat and then shows some growth towards the end of the decade.
If you run a New England or Middle Atlantic college with little or no pull outside of your region, you are facing a daunting decade with no one-time shot of adding women students to bail you out of a demographic dip like the last time a boom ended.
March 10th, 2008 at 4:30 pm
Jonathan: You are a prime candidate to buy that useless gizmo of low quality held up for you to see by a toothy model with big tits.
March 10th, 2008 at 4:54 pm
I’m sorry, Frank, but you are even less comprehensible than usual. What are you trying to say?
March 10th, 2008 at 9:29 pm
Massive immigration inflows and a dramatic decline in the white population is indeed a positive development as we observe the programmatic consequences of the “NEW DEAL”. Shrink in access to capital, outsourcing, off-shoring, free trade, feminism and the expansion of the North American Free Trade Act is remarkable in the sanguine attitude we treasure towards the trends in demographics of our society and education as a whole.
We should move our recruiting offices to Asia and Latin America just like the banks do. We should phase out our native stock and resettle our nation, besides, we are color blind. Time to move ahead. It’s pretty sexy all right. It’s competition-management: TQM or “Just In Time ED”.
This summer I am going to go to Canton, where they eat fetus’ in their won ton soup. Get a feel for the climate change. Try some new cuisine. Visit their botanical gardens sharing a climate zone and region.
Did you call this graph a biotic population dynamics chart?
Cool!
March 10th, 2008 at 9:46 pm
hwc writes:
I doubt it. The basic Williams brand is largely unchanged for at least 30 years, if not 50: excellent education, very smart classmates, outdoor fun, inside track to future success. This will sell just as well in 25 years, to ambitious students and their families, as it does today. The fact that a much higher percentage of the US population will be Hispanic is largely irrelevant.
And note that comparing Asian American to white students in their binge drinking, ob=n average, fails to control for all sorts of things. Start with SAT scores. Are their racial differences in binge drinking among students with >1400 SAT scores? I don’t know but I bet it is much less than the global average you site.
My main point is that these demographics are largely irrelevant in any planning/worrying about the future of Williams. Instead, we should be worried that other schools (both LACs and lesser Iveys) start improving so much that they steal our applicants.